I design products
people actually use

The challenge

Otter needed a white-label self-service kiosk: one product that each restaurant chain could dress up with its own logos and colors, and that could sell fast and without errors to customers ordering on their own, standing up and in a hurry.

What I did

I designed the whole service, not just the screens: the ordering flow, the design system that makes it customizable, and an admin dashboard where each client changes their logos, colors and menu. At KFC Mexico it runs on more than 500 kiosks and handled more than 2,000,000 orders in 2024.

The challenge

The sales team was asking for more screens in their CRM. In interviews with salespeople and management, the real problem came up: they had plenty of data, but nobody was reading it to decide who to call and what to offer.

What I did

The research showed they didn't need to see more numbers, they needed to understand them. I designed a business intelligence module that turns data into insights: sales and growth indicators, a traffic light that marks each client as healthy, needs attention or at risk based on their buying cycle, and reactivation alerts.

The challenge

Bayer needed a full redesign of DKSilos, the platform where its field sales reps log sales and inventory of seeds and agrochemicals, and the starting information was vague. I did it at the same time as the KFC kiosks, so prioritizing was part of the challenge.

What I did

I redesigned the platform end to end, including its dashboard: one-on-one sessions with the client, a scalable toolkit with the team, and the app with sales details, inventory logging and users by role and region.

The challenge

Luxor Danza Árabe has been my client for years: I've already designed 20 posters for them. For their 20th anniversary they needed to announce the gala with four guest artists from Colombia, Ukraine and Panama.

What I did

I built a visual world around an Egyptian sunset: one poster per artist and a group poster, all with the same temple, the golden lotus flowers and the 20-year seal, plus the anniversary landing page.

The challenge

The print catalog, the e-commerce site and the internal modules were growing in parallel, and each one solved things its own way: the same product card had four different heights, and half the text was showing up in Inter by default instead of Sora, the brand typeface.

What I did

I built the complete design system: I themed Ant Design with YADAS colors and created components with all their states. For returns and dropshipping I handed development a spec sheet per screen, flows, states and the code already set up, and I started using AI to clean up and organize the design files.

The challenge

Feeling Good is my own handmade kefir business. The challenge was making a drink that few people know feel interesting: with a story, a character and packaging that makes you want to try it.

What I did

I hand-drew the logo in lettering and illustrated Ana, the cow with heart-shaped glasses, with 11 poses and 10 faces. I took it all to the glass: front label, back label with custom icons printed in UV DTF, stickers and flyers to launch the brand in the neighborhood. Design that leaves the screen and ends up in your hand.

The challenge

Quesito is my dog, adopted from the street. I wanted to turn his face into a product: a wall hook with an open mouth to hang the leash, the keys or bags. It's my own business, and I designed it from the idea to the customer's wall.

What I did

I did the product design from start to finish: I illustrated Quesito with his own rules, 8 poses and 12 stickers; I created the brand, with the hand-lettered logo and its crown; I modeled 5 dog breeds, keychains and accessories in Blender, and I 3D print them in four finishes, one of them glows in the dark. I also designed the little-house box printed in DTF, the UV stickers, the Instagram posts and the website, with a 3D configurator to choose breed, color and wall.